The Connectivity of Blogs and Brands

Using blogs to promote products and services is absolutely an amazing strategy to use. I really like the whole concept of building a blog around products and services. Although we shouldn't really promote our products and services in a direct way (might kill our readership). For example, we shouldn't directly promote a product or service everyday in a blog post. Instead we should try to connect with our consumers in a more emotional way. I like the fact where we are able to communicate in such a way with our subscribers that is more personal. This makes our consumers feel more connected to us. We are able to develop a more effective relationship this way. The idea is to educate them, offer post they will enjoy reading and will relate to. Then we advertise our products and services through our signatures, banners, and etc. The emotional factor is what influences consumers to buy from us. An influential brand can tap into the consumer's mind. Haven't you ever seen certain people throw a fit because they don't have the money for something. Or yet there is some people that absolutely think they have to wear a certain brand of clothing. These brands have used certain strategies to make an impression in their consumer mind. Continue reading →